Conducting comprehensive UX research and UI design, including interviews, paper and digital wire-framing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.

First, I conducted secondary research to identify important findings that would guide my initial research, then to better understand the needs and problems of users, I conducted a primary research using common UX research methods such as interviews, empathy maps, personas, user stories, user journey maps and problem statements. A primary user group identified through the research was working adults with a busy schedule. Research also revealed that time wasn’t the only factor influencing users. Other user problem included disabilities like visual impairment and language barriers.

For the scope of this assignment, we will focus on adult consumers with busy schedules who are new to English.

Mapping Joseph’s user journey revealed how helpful it would be for users to have access to a dedicated delivery app.

Taking the time to draft iterations of each screen of the app on paper ensured that the elements that made it to digital wireframes would be well-suited to address user pain points. For the home screen, I prioritized a quick and easy ordering process to help users save time.

Using the completed set of digital wireframes, I created a low-fidelity prototype. The primary user flow I connected was ordering, and tracking so the prototype could be used in a usability study. 

I conducted two rounds of usability studies. Findings from the first study helped guide the designs from wireframes to mockups. The second study used a high-fidelity prototype and revealed what aspects of the mockups needed refining.

Early designs allowed for some customization, but after the usability studies, I added an easy and accessible way to navigate to order tracking through the home screen.